Importance of Digital Marketing Skills
Today I am going to talk about ‘Digital Marketing Skills for Recruiters’. And why it is important for Recruitment Professionals.
As a recruiter, are you lacking guidance to learn Digital Marketing Skills (DMS)?
Feeling outdated? Want to stay relevant and stand out as a recruiter with Digital Recruiting Skills?
Then you are at the right place. I can help you learn.
Welcome to TheDigitalBen.com. I decode Digital Marketing for Recruitment Professionals like you.
Read and subscribe to blog for Digital Marketing Tips and Hacks.
This will help you stay relevant and updated in your role as a Recruiter.
So that Companies love to hire you.
You can stand out from other recruiters in the market.
Imagine people walking to your cubicle for solutions.
And you solving Recruiting challenges and problems using Digital Technologies.
Feels great right!
But you cannot do this without understanding Digital Marketing Eco System.
With right mindset and guidance you can become a Digital Recruiting Expert.
This will help you create Recruitment Marketing and Employer Branding for your Company.
Save Your Time
When I started researching about Digital Marketing, the information seemed more generic.
Very few sites had content focusing on its application in Recruitment.
So I ended up wasting my time without proper resources and guidance.
However, with proper guidance and approach you can learn and deploy Digital Marketing Skills in your Recruiting Strategy.
You do not have to go through the same pitfalls.
I can help you Save your time.
Let us dive in.
In this post, I will be giving you a quick overview about Digital Marketing Skills.
Why is it important and how to start.
What kind of Mindset you need to learn so that you can apply it in your Recruitment Cycle.
Because when I started I had no idea how complex and vast it was.
Today’s article is not a comprehensive guide. No one can cover this subject in one single article.
In other words, it is similar to your college degree.
You did not earn your degree by just reading an article. It would have taken 3-5 years of learning.
So learning Digital Marketing is not going to be different right?
So stay with me.
It a long road ahead!
How I Started to learn Digital Marketing skills
When I started researching about the topic I was bombarded with new terms every time.
I often see terms and short forms like SEO, SEM, Content Marketing, Back Links, SERP, CTR, Landing Page, Bounce Rate, CTA and the list goes on.
With so many terminologies related to Digital Marketing, I felt I need a Digital Marketing Glossary.
Of course you need one like we have for every language.
I am sure you too would have stumbled upon many jargon and felt the same.
Moreover, you will encounter tools and Brand names that are scattered across the internet.
Brands like Buffer, HubSpot, HootSuite, SEMrush, Uber Suggest, Mailchimp, Ahrefs, Canva, Google Adwords, Facebook Ads……the list is endless.
By the time you navigate all these information you wonder, ‘How the hell these things are connected?
Why there are so many products and tools? How to use it?
How are they related to each other?
It only gets complex and deeper as you research.
You realize the buzz word ‘Digital Marketing’ is not as easy as it sounds by now.
You are lost in its vastness and complex connections. And that is how it is going to be.
Learning and Adapting Daily
Everyday you will learn something new in Digital Marketing.
Because any thing in digital form can be changed with a click of a button. That is the beauty of it.
You know how this works right. You get a notification to update your favorite Mobile apps, website, or new themes on Social Media sites.
So you may come across new tools, plugins, and new products almost everyday.
You need to adapt and learn these every changing versions and new products in market.
So you got to update yourself constantly. That is going to be a lot of learning on a daily basis.
The very article you are reading right now is not the first version I created.
I have edited it multiple times before and after it was published.
Even I experimented with different themes and layouts for the blog. All with just few clicks.
This flexibility is one of the biggest advantages of the digital world.
And it is not possible with a print version of a magazine or a newsletter.
That’s Digital platforms for you. So…
Digital Marketing Skills for Recruiters
is key to
Winning the Talent War.
Recruiting landscape has changed a lot with the advent of Digital revolution in the past decade. Above all, your role as a Recruiter has changed.
So you need to stay relevant and update yourself to progress in your career.
You also realized that Recruitment Marketing and Employer Branding Skills is essential today.
That is why you are reading this post.
Because you want to be a Smart Recruiting Professional.
Otherwise why would you search for “key words” like – Digital marketing or Recruitment Marketing or Employer Branding and land here on this page.
Secondly, in this Digital World, Companies and Candidates’ needs and expectations has changed.
So in order to hire top Talent in the Market, companies expect a Recruiter like you to understand Digital Marketing and Employer Branding.
As a result, it is important to acquire Digital Recruiting skills.
Finally, it gives you an undue advantage against your competitors in winning the Talent War.
If you are looking to master Recruitment Marketing and Employer Branding by learning Digital Marketing, then Bookmark TheDigitalBen.com so that you can revisit and learn more.
Why. How to Learn Digital Marketing Skills is Killing You
Let us see some quick numbers.
As of December 2020 the world population is 7.8 billion. More than half of the world population is already online.
India is has 400 million people using the internet.
With cheap cellular plans and affordable mobile phones more people are going to be online.
Therefore, it has changed how people access information and entertainment. Hence, Brands have to be where the Consumers are.
Likewise, it has changed how candidates search and apply for jobs.
As a recruiter you need to be where talent/candidates hang out.
So you must ask – How do I learn and thrive in this Digital Eco system?
How do I leverage and incorporate Digital Marketing in my Recruiting Strategy?
Before we jump in to the details further.
Firstly, it is very important to understand Digital Marketing is an ocean.
So learning and mastering is going to take time.
It has various modules.
If you are a beginner it would be difficult to connect the dots.
Secondly, it has so many inter connections with other the modules you can ever imagine.
Chances are that you have either realized it has complex connections or have no clue what you are diving into.
Digital Marketing is Dynamic
As I told you in the introduction it is a very Dynamic field.
So what does it mean to you as a Recruiter or beginner?
It is an ever changing field.
Digital ecosystem is constantly evolving and that too in a rapid phase.
It requires life long learning attitude.
In other words, it is not for a person who doesn’t like something that changes constantly and quickly.
For example, Google Search Engine changes or tweaks its search algorithms 500-600 times in a year!!
So what? You may ask.
It means your career site or website will no longer be ranked same way in the Search Engine Results Page (SERP).
So every time Google decides to change its algorithms it impacts your website ranking.
Yes, you just learnt new SEO term – SERP.
Learn a Digital Marketing term today!
SEO Stands for Search Engine Optimization.
Definition: SEO stands for search engine optimization. Which is the art of ranking high on a search engine in the unpaid section, also known as the organic listings.
Alright, let’s translate that to English. Here’s my go at it:
Search engine optimization (SEO) is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of a certain keyword.
Read SEO for Beginners in 5 Easy Steps to learn more about SEO.
Finally, without a proper guide and approach it will be difficult to understand and leverage Digital Marketing in your Recruitment Strategy.
Most Importantly, you need an open mind to embrace and celebrate Digital Technologies.
So you can make your life easier as a recruiter using Digital Marketing and Recruiting Automation
Future topics and posts
In this blog I will be talking about how to use and incorporate Google, Facebook, Social Media Recruiting, Content Marketing, and Email Marketing in your Recruiting Funnel.
You will Learn how to hyper target the candidates.
How to use free tools that will give you key data and insights.
Recruitment Marketing methods and how to build a strong Employer Branding as a part of your Recruiting Strategy.
How to measure, analyse, and tweak your recruiting efforts for better ROI
And more…..in future posts. So stay tuned.
In short, you need to learn Digital Marketing to design Recruitment Marketing and Employer Branding for your company.
So without Digital Marketing Skills you cannot provide solutions to the challenges and problems faced in the Talent Acquisition.
Therefore, future of Recruitment lies in solving and tackling those problems using Digital Platforms and Technologies for your Company or Agency.
You can look forward to some exciting content from me in the upcoming posts.
So don’t forget to bookmark TheDigitalBen to sharpen your Digital Recruiting Skills.
Hope you enjoyed the post.
Meanwhile, you can leave your Comments on what you think about the article. Do suggest new topics you would like to see in the future.